When it comes to creating a website for your business, it's crucial to pay attention to its structure. Much like how a poorly constructed home can be at risk of collapsing, a website with poor structural development can negatively impact the user experience and impact business prospects.
Many entrepreneurs, particularly those new to the digital landscape, don’t fully understand the importance of website structure or how to improve it. With that in mind, Techosquare has decided to provide valuable insights and guidance on this subject!
In this blog, we will cover all the key aspects of website structure - from its significance to effective ways of enhancing it.
First and foremost, let's delve into the reasons why it's crucial to pay attention to the structure of your website.
The following are important reasons why entrepreneurs should make it a priority to focus on their business website's structure in 2023:
Better user experience: According to Usability Geek, a poor user experience can stop 88% of users from returning to a website. Poor site structure can be a major contributing factor to this. With a well-structured website, users can easily navigate and find the information they are looking for. It will lead to a more seamless and enjoyable experience for the audience.
Gets thumbs up from search engines: With a clear and logical website structure, search engines can easily crawl and index your site, resulting in your business being more easily discoverable through relevant search results for those seeking your products or services online.
Keeps everything organized: Users can quickly become frustrated when they can’t information they are expecting on a website. A well-organized and intuitive structure ensures that all pages and content are placed in logical locations, making it easy for both you (the mighty site owner) to organize and for users to navigate.
Increases revenue: One of the biggest reasons for businesses to work on the structure of their website. Having a website that is well-organized can make visitors feel comfortable while browsing or shopping on it. It will help you boost your online rankings and increase revenue.
We bet now you have realized the value of working on your website structure. Keep in mind, the better the layout, the more opportunities for your business to shine online! Now, the only thing that matters is how to improve the site structure.
As promised, our website development experts have compiled a list of useful tips and ideas to help you create a web layout that is logical, clean, and easy to navigate.
Here are those site structure improvement tips:
It's said that an hour of planning can save you from ten hours of work. Before you begin the process of restructuring your existing site, take the time to ask yourself what you are trying to accomplish with your business site. Create a list of ideas and goals, both big and small, that you want to achieve with your website.
These can include measurable benchmarks such as increased readership, product and service offerings, newsletter sign-ups, donations, and implementation of a content management system, among others. Once you have a clear list of goals, use them to create a sitemap that lays out the structure and organization of your website
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With your goals and information (content, elements, and most importantly, webpages) determined, it’s time to start thinking about how you want to organize it all. You have to choose the right web structure to link web pages to one another. It’s just like planning a route before going on a journey so you don’t get lost along the way.
When it comes to website structure, there are different options to choose from:
Linear structure: Linear structure is best for smaller websites, where web pages are linked in a linear manner with every page linking to the next one.
Network structure: Also known as web-link structure, it is characterized by each webpage being linked to all other web pages. The network structure allows users to access every page while being on any page of the website.
Hierarchical structure: Hierarchical structure is a tree-like structure where the main web page is at the top and different pages are branching out from it. Users can start browsing from the main page and then access other pages using different sub-sections.
You might have heard the phrase, “Eliminate the unnecessary.” Our next tip for creating flawless web structure is all about that! Too many pages, images, ads, and busy design elements can make it difficult for users to know where to look and interact with your site. By removing content that is no longer relevant or useful, you can help make your website more user-friendly.
For instance, if your business no longer sells certain goods or services, you can remove those pages from your website. You may also consider archiving them instead of entirely deleting them. This way can also help you keep the website organized, clean, and easy to navigate.
Remember how P.E. teachers often separate boys and girls of a certain standard for sports activities during physical education classes to level the playing field and minimize the impact of physical differences on the outcome of the games? Just like that, grouping content into categories can also help users to find specific content quickly and easily.
If your website has a large amount of content, use subcategories to organize the information. Breaking down the information into smaller and more manageable chunks will help businesses create an efficient user experience.
Another useful tip for improving the website's structure in 2023. Tagging allows businesses to easily organize and categorize their site content. Create different tags for different types of content and then link those tags to related content throughout the website.
This way, when a user clicks on a tag in one area of the website, they will be directed to other content with the same tag. Tags will allow them to explore all of the content related to specific topics, improving their overall user experience.
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Our list of tips and ideas for creating a well-structured website for the business will be considered incomplete without discussing this! You can establish and use navigation bars to manage your web pages and help users quickly access the page or content they are searching for. Include the main categories or subcategories of the website’s content in the navigation bar.
Additionally, it's important to avoid using more than one navigation bar on different web pages, as this can be confusing and overwhelming for visitors and could even make them abandon your website forever.
Above are useful tips and ideas to create an effective website structure in 2023. It's essential for businesses to keep their website content organized and grouped by topic. Not only will it make it easy for visitors to navigate but also help search engines understand the relevance and importance of each web page, which will improve visibility and performance over time.
Now, of course, we know that implementing all these suggestions may be a challenging task for some entrepreneurs. To them, we suggest taking it step-by-step and prioritizing the changes that are more crucial for your website's performance and user experience.
You can also hire Techosquare if nothing makes sense. Let our experienced web developers do all the hard work for you! Send us an email at info@techosquare.com to start the discussion today.
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