Technology has truly transformed consumer buying behavior in recent years. Today, smart devices influence shopping habits, trends, and also bring products to our doorsteps within a few taps.
Ecommerce entrepreneurs keep an eye on the latest ecommerce trends to delight customers, engage visitors, and of course, generate sales. But what are the latest ecommerce app and website trends to consider in 2022? Don't worry, we are here to answer the question.
In this blog, Techosquare will tell you about e-commerce website and mobile app trends that will dominate 2022. Ready to learn about the latest online store trends? Let's go!
Augmented reality tech (also known as AR) has become mainstream and both advertisers & online businesses are getting a fix on it. More than 83 million people in the United States use augmented reality on some kind of device or website at least once a month. Ecommerce experts believe this number to touch 95.1 million by 2022.
The use of augmented reality in your ecommerce store or mobile application will provide your consumers with a bewitching experience and amplify engagement by providing real-time interactions. We say if you have the budget, go ahead with AR VR for your store.
“Hey, Siri! Get directions to the best cafe in Downtown.” A lot of people these days rely on smart voice assistants to complete everyday tasks. That's why it makes sense to use such a voice-enabled solution in your e-commerce game.
Voice search is quickly becoming a game-changer for the ecommerce market and creating an online store application or website that supports voice search can make shopping faster. Voice search can also bring bonus traffic to your website if it's correctly optimized. So, start thinking about voice!
For those who don't know, cross-selling happens when you sell an additional item alongside the one that a customer has already planned on purchasing. Say you go on an ecommerce website like Amazon to buy a gaming laptop. The online shop will also recommend you to get a laptop cooling pad, gamepad, and carry case. That's called cross-selling.
These days, artificial intelligence (AI) and machine learning are doing a good job of foretelling shopping habits based on customers' browsing and buying history. Including a powerful recommendations engine with machine-learning features can help you cross-sell more products on your e-commerce website or mobile app.
Chatbots in the past were just good bluffs without any concrete advantage. But today, they are indispensable tools. Chatbots can help you save a lot of money on customer support and engagement in the long run. According to Juniper Research, this ecommerce trend might be able to help reduce business costs by up to $8 billion in 2022.
Integrating chatbots will make your customer support desk operate 24/7. You will also be able to fetch useful information for your ecommerce business strategy related to queries, problems, and products mentioned in the chatbot conversations.
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Not only new but some old ecommerce trends are also banging the door of 2022. Deploying high-quality videos to your ecommerce website or mobile application is one of them. According to Explain Ninja, 66% of people prefer to watch a video to learn about an online product or service rather than read a lengthy description.
In other words, adding high-quality clips to your online store can deliver a noteworthy boost to your business. Add different types of ecommerce videos - product close-up, overview, tutorial, and message from CEO to explain and showcase your products, identity, and team.
Henry Maudslay - a pioneering English psychiatrist - once said, “avoid complexities, make everything as simple as possible'. The next ecommerce trend is all about this quote. Single-click payments will become more common globally and garner interest from online stores.
One-click payment will save your customers the inconvenience of re-entering their credit/debit card details for every purchase. It will also boost conversions and reduce cart abandonment rates. Ask your developer to add a single-click gateway to your ecommerce website or mobile app.
With the soaring use of smartphones, it is no surprise that m-commerce will dominate in 2022. According to recent studies, mobile commerce sales accounts for 54% of total ecommerce sales in 2021. This number is intended to shoot up higher by the end of 2022.
Ask your developer to develop a mobile-friendly ecommerce solution for your business. Add features like push notifications to let your customers know about promotions and create an urge among them to shop more.
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Another ecommerce trend that will help you earn huge profits in 2022. Ecommerce websites and mobile applications with in-built scanners help people capture, match, and recognize images of the same or similar products available for sale.
Image recognition technology will help your users discover products through visual search. No wonder, adding such a feature to your ecommerce shop will make the shopping experience seamless.
Above are the best ecommerce trends of 2022. Adding the right capabilities to your online shop or mobile application can change the way your business reaches out to customers and generates sales. If you are planning to update your ecommerce website or app this year, give some thought to the aforementioned trends.
Got any queries to ask? Send them to info@techosquare.com and have them answered by our ecommerce experts.
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