Fitness apps have become all the rage among fitness entrepreneurs, trainers, yoga teachers, bodybuilders, dieticians, and wellness experts in 2022. Ever since the COVID pandemic started, more and more people are devoting themselves to improving their fitness and well-being. And a lot of them are installing fitness apps to monitor progress and see health changes in real time.
According to Future Market Insights (FMI), the global fitness app market reached a valuation of US$1.1 billion in 2021. This number is expected to grow a lot by the end of 2022. However, there are some fitness trainers, bodybuilders, gym trainers, dieticians, yoga teachers, dance teachers, and other fitness professionals who are not sure about the benefits, types, and monetization strategies needed for fitness application development. If you are one of them, keep reading!
In this blog, Techosquare - a leading mobile application development firm in India - will tell you everything necessary about creating a fitness application. From benefits to development costs and app types to monetization strategies, we will cover all aspects.
Let’s discuss the benefits of creating a fitness app first!
The following are the reasons why a lot of fitness trainers and entrepreneurs are investing in workout app development in 2022:
They say profit in a business comes from repeat customers. A fitness mobile application is the easiest for a reputed trainer or fitness expert to build a personal connection and provide an experience that can easily be converted into dollars from a lot of offerings.
Personal training, curated workout sessions, merch store, live events, and fitness consulting are some popular ways to make money from your fitness mobile app. This obviously is one of the biggest motivators to launch a fitness app.
While the concept of one-plan-fits-all might sound practical for the apparel industry, it doesn’t work for health and wellness. Everyone has a different body type and fitness goals. Since fitness applications are created using the power of AI, machine learning, video content, and other top-grade technologies, they can provide exclusive workout plans for each user.
All you have to do is gather the required details like body measurements, current fitness level, and future fitness goals and the right fitness app can design a unique exercise program. This can greatly help trainers and entrepreneurs with creating unique experiences.
Just like online order tracking provides customers with accurate shipping information and tracking updates, creating a fitness application will provide users the ability to track their workout regime and several health metrics which makes it easy for them to set objectives for attaining a certain body fitness level.
Daily consumed or burnt calories tracking, heart rate monitoring, sleep tracking, breath monitoring - there are many wellness aspects that users can track using a fitness app.
One of the biggest benefits of creating fitness applications. Performing exercises daily is not enough to achieve fitness goals. Performing them right is what matters the most. With a fitness application, users can be supported by an AI personal trainer that will guide them just like a human trainer.
It can not only guide you on performing certain postures accurately but also share useful tips on staying healthy and improving stamina.
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We bet some of you think fitness apps are all about workouts. But it’s 2022 and the possibilities are endless. Modern fitness and workout applications offer immeasurably more. Today, the demand for creating fitness apps is so high that separate app types exist for unique health and wellness goals. No wonder, fitness trainers, bodybuilders, gym trainers, dieticians, yoga teachers, dance teachers, and other fitness professionals are excited.
Wondering what types of fitness apps we have in the market? Well, here they are:
This type of app is very much like a personal trainer inside a smartphone. The workout app let men and women get personal training sessions in real-time with coaches they want to select as their mentors. Some apps also deliver video or audio instructions for completing a set of exercises and allow users to create workout plans while taking their fitness goals, preferences, and physical conditions into account.
Fitbit Coach, Adidas Training & Running, and Nike Training Club are the best examples of workout applications.
Activity tracking application, as the name itself suggests, helps users monitor and collect physical activity data such as the number of steps taken, distance covered, total stairs climbed, hours slept, and calories burned throughout the day. This type of fitness app mostly relies on wearables, GPS, and other phone sensors to work accurately and provide data in graphs.
Google Fit, Galaxy Wearable, and Fitness22 are popular examples of fitness tracker apps for iOS and Android.
According to Statista, 26% of people aged between 18 to 29 years are into dieting, nutrition, and related fitness application. A dieting and nutrition app helps in tracking diet, counting calories burned, and finding healthy meals.
Creating this type of fitness application will make it easy for your users to lose or gain weight, control their eating habits and do much more. Lifesum, YouAte, and Yummly are some well-known dieting and nutrition apps.
Some people want to spend loads of energy and shed weight over a short amount of time. High-intensity interval applications are made for them! It offers short cardiovascular training workouts that can be performed at high intensity for a short duration (normally 10-15 minutes). Seven, J & J Offical, and Fiit are well-known examples in this fitness application category.
For entrepreneurs who are also personal wellness trainers or run training studios, this fitness application category is perfect! Creating a personal workout trainer or studio app will provide clients access to exercise content, challenges, scheduling, and your studio’s social community.
This type of app also enables you to conduct fitness sessions online and makes it easy for the clients to join your program while sitting in their homes.
Another popular fitness application type that can help you earn huge profits in 2022. Yoga and meditation app work similarly to workout apps. However, it focuses more on steady postures and relaxation of muscles. It will let you offer your clients a number of preset yoga asanas guides and programs of different levels of complexity.
Daily Yoga, Pocket Yoga, and Yoga Studio by Gaiam are some popular examples that have inspired many entrepreneurs to create fitness apps in this category.
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Creating a basic fitness application for smartphones in a country like the US will cost you anywhere between $20,000 to $4,000.
A full-featured fitness application, on the other hand, may fall within the price range of $50,000 to $100,000. The overall development cost also depends on the country you have hired your app developers. For example, if you are planning to employ developers from the countries like the United States or Canada, they will come at an hourly cost of $50 to $160.
The hourly charges taken by app creators from Australia and United Kingdom are somewhere around $45 to $110. Fitness app creators in India, however, will charge you around $30 to $70 an hour for planning and creating a powerful workout mobile application.
The following factors also influence the overall development cost of a fitness app:
Type of application
Complexity and features
Team size
Additional features
App submission cost
Platform
Given that your app is most probably going to be free at the point of installation, your objective should be to monetize and earn from it.
Decide on the right monetization strategy to get the maximum benefits out of your fitness application. Here are some strategies for generating revenue:
This monetization strategy asks users to pay upfront for downloading and installing the fitness app from App Store or Google Play. It tends to work well for those fitness experts who have a big reputation and loyal fan base.
The freemium strategy can help businesses drive faster recurring revenue and profit growth than the paid strategy. It will allow users to use your fitness app for free but with restricted functionality. Ask them to pay for the premium version so they can lay their hands on exclusive fitness content, unique features, workout videos, personal coaching, and nutrition services.
One of the most popular monetization strategies for a fitness app. It displays different types of advertisements within the fitness app. You can either integrate ads that promote your products in different menus of the application or use video ads that appear after a particular action (after completing two activities, for example).
Although you will make profits from the ads, you can also ask users to pay up for blocking all advertisements.
Another popular monetization strategy used by fitness entrepreneurs while creating a fitness application. In-app purchases, in general terms, are extra content or fitness subscriptions that your users can buy inside your app. Unlike paid apps, this monetization method doesn’t force them to pay for the app in order to start using it. But users can buy features to extend the basic functionalities if they admired the concept and content of your fitness application.
As the name itself suggests, sponsored content monetization strategy allows other sports or fitness companies to place their advertisements inside your fitness app, offer exclusive content, and sell their services which is mutually beneficial for your business as well as theirs.
Fitness stars with a loyal fan base can add merchandise store on their app to sell items widely used by their community to make profits. Supplements, water bottles, workout gear, yoga mats, and fitness equipment can be easily sold by bodybuilders, yoga teachers, runners, coaches, and wellness instructors.
Done selecting the right monetization strategy for your fitness app? That’s great. Now it is time to move to the step-by-step guide on how to create a workout app in 2022.
Just like you need to climb a ladder in order to reach the top of your building, you need to follow the right steps to complete the mobile fitness app development process.
Here are steps to create your own fitness application:
Can you buy the right laptop without learning about your requirements? Maybe some of you can but for most, the answer is NO! Similarly, you can’t create a fitness app without conducting market research. Study your market and audience to figure out what type of fitness application is required.
Learn about your competitors. Examine the type of fitness offerings they are rendering on their apps; their strengths and weaknesses, and how exactly they solve user concerns.
Use the collected data to make a complete analysis and determine what kind of application you want to choose for your business.
Once you are done choosing the appropriate fitness app type, create a full list of features that you want to add to your application. Remember, the better the features involved, the more resilient, practical, friendly, and straightforward a fitness app becomes to use. Think about what your customers actually want.
Conduct a survey and ask your customers what exactly they want to see in your product. Make certain to match their requirements because if you don’t, you could lose some serious business.
Here are some features that are popular amongst fitness apps in 2022:
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Here comes the most crucial and difficult stage of creating a fitness application. Start working on forming the app user interface and branding elements for your application. Design user flows, and define the best ways for users to interact with your app.
Also, start implementing the planned features and produce the needed software architecture for your fitness application. Get your head down on both the front-end as well as the back-end of the app and ensure they function with one accord.
This step will help entrepreneurs ensure that their fitness application doesn’t have bugs and that users don’t face any problems while exploring and utilizing it. Put your fitness app under a rigorous testing process after the design and development phase is complete
During the test, make certain it goes through the following parameters:
Once you have shed all bugs, your fitness application is all set to release in the market.
There you go!
We told you everything important about creating a fitness application. Investing in fitness app development is a tempting and lucrative idea for fitness trainers, bodybuilders, gym trainers, dieticians, yoga teachers, dance teachers, and other fitness professionals. Of course, designing and developing it isn’t a piece of old tackle. But with the right team of app developers, you can take your fitness app to unprecedented heights.
Techosquare’s team of highly skilled mobile app developers gives a personalized touch to all their products and does a lot more to deliver the best solutions for clients.
Got any queries to ask? Send them to info@techosquare.com and have them answered by our mobile app experts!
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