The use of Artificial Intelligence (AI) is becoming more and more common with each passing year. Industry giants like Amazon, Microsoft, and Apple have been aggressively integrating artificial intelligence-driven features on their websites. And why wouldn’t they?
Not only AI has simplified the website creation and deployment process to a great degree but it has also made it easy for entrepreneurs to engage and convert visitors.
However, there are still many organizations that aren't sure why they should be creating AI-powered websites in 2023. If you are one of them, keep reading!
In this blog, Techosquare - a leading web development company in India - will tell you everything you need to know about creating an AI-powered website. From meaning to benefits, and best platforms, we will cover all vital aspects.
Let’s first understand the meaning of Artificial Intelligence first!
Artificial Intelligence (AI) basically refers to computer systems or programs that mimic human intelligence to perform operations and iteratively improve themselves as well as websites based on the data they collect. AI-based websites or systems are not programmed or frequently updated using human assistance. They learn and solve problems on their own.
From curating music suggestions according to your taste (read Apple Music) to finding the best navigation route through peak hour traffic (read Google Maps), Artificial Intelligence can do and is doing it all.
Business success stems from who you serve and how well you know them. But given that one has to take care of many functions including production, operations, sales, marketing, and accounting to keep the business running smoothly, it becomes difficult for any entrepreneur to focus on customers.
*Enters AI-powered website*
By creating an AI-powered website, you can understand your consumer’s problems as well as aspirations faster and provide more efficient answers and solutions. Your business website can easily provide automated recommendations for products or services based on your visitors’ browsing habits. And if you are thinking, “Is that it?”, you are wrong!
Here are more reasons to create an AI-powered website in 2023:
“Hey, Siri. Find best mobile phones under $1,000”
“Google, which are the best shirts to buy this winter sale?”
Modern-day consumers are keen to put their hands on information faster and in the easiest way possible. A website powered by AI technology will speed up the process of finding the information your customers may have been looking for.
93% of our communication is non-verbal. Maybe this is the reason why we can’t make sense of what our customers are saying or asking for, most of the time. Unlike us, AI-powered websites can catch every single subtle cue and response in order to precisely evaluate what product or service works best.
This, in turn, can make your business interactions better with customers.
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Since AI uses real-time learning technology to enumerate customers’ moods and get a picture of their preferences, it won’t be a problem for your website to deliver relevant customer experience. Using this technology, you can dynamically modify your site experience for different sets of consumers (think Amazon).
Having an AI-powered website also unlocks great marketing opportunities for your business. You will be able to automate processes that delight customers and improve engagement.
You will also be able to spot the latest marketing trends and predict them for the future, ensuring the long-term success of your marketing campaigns.
We bet now you clearly understand why it is so beneficial to create an AI-powered website in 2023. It is time to discuss how to design and build one for your business. There are basically two ways to create an AI-powered website:
In a custom website development process, as the name suggests, a team of experienced web developers will create an AI-based website from scratch. The team will run a comprehensive analysis to gather information about your requirements. The team will then plan, design, code, test, review, and launch your AI-powered website.
Creating a website with AI capabilities can be a costly, tedious, and long process if there isn’t enough data. Designing and building an AI website using a builder, on the other hand, is simpler. Even entrepreneurs who have little to no coding experience can create an AI-powered website using this solution.
There are many popular website builders that nowadays leverage the power of artificial intelligence to make website development easier. Here are the best ones:
A fresh-on-the-scene AI website builder that lets users create amazing responsive websites equivalent to native mobile apps, Impress.ly has a library of more than 500 templates designed by the best web designers out there and is available in more than 20 languages. This builder either asks a series of questions or pulls business data from Facebook to create a functional and eye-catching AI-powered website on its own.
Who doesn’t know about Wix? The company has built a reputation for itself as an innovative site builder. So, there’s no surprise that it will be pushing the envelope for the AI website builder too. Launched back in 2016, Wix ADI asks you about what kind of site you want to create and then develops web pages automatically by forming prewritten text blocks in the right context without sacrificing quality.
Want to include contact forms? No problem. Want to customize search according to user preferences? Consider it done. Wix ADI has helped businesses across the globe create attractive, modern, and mobile-responsive AI-powered websites.
Whenever we think of Appy Pie, the first thing that comes to our mind is cloud-based mobile app development tools. But do you know that this company also lets you create AI-powered websites for free?
Surprise, surprise!
Appy Pie’s AI website builder has a simple interface with a drag-and-drop capability that lets you create a professional website without having to hire a developer. The only major problem with this builder is that you can’t make many changes in background images or layout options on your AI-powered website. Also, the user experience (UX) with AppyPie is rather frustrating.
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Our list of best builders for creating AI-based websites will be considered incomplete without talking about Zyro. Now just like any other website builder, it also lets entrepreneurs create AI-powered websites efficiently and with ease. What makes this brainchild of a well-established brand called Hostinger better is the ability to create and add an unlimited number of web pages.
Not to mention, its Artificial Intelligence SEO feature lets you analyze any existing website and produce on-target, high-quality content on demand. Although Zyro comes with 3 different types of premium plans, you can also build an AI-powered website for free and pay later while setting it live.
There’s no stopping AI transformation in 2023. This technology is here to stay and every entrepreneur will eventually embrace it. Creating amazing AI-powered websites using the aforementioned builders will help you not only stay ahead of your competitors but will also let you earn customer trust and boost ROI.
The above list of AI-powered web builders is suited for small businesses that are building online stores and websites of limited capabilities. Complex AI-powered websites and web solutions require custom development efforts.
Got any queries to ask? Send them to info@techosquare.com and have them answered by our website experts!
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